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miling woman with a headset replying on WhatsApp via phone, next to “Meta Business Agent for WhatsApp Business App” guide headline

Meta Business Agent for WhatsApp Business App: Complete Guide, Limits, and When You Need the API Instead

Arun Sasidharan
9 Oct 2026

Meta Business Agent is a free AI assistant built into the WhatsApp Business app that replies to customers, shares product recommendations, and books simple appointments without any coding. It launched globally on June 3, 2026. The self serve version only works inside the WhatsApp Business app, not on the WhatsApp Business API, and it cannotContinue reading "Meta Business Agent for WhatsApp Business App: Complete Guide, Limits, and When You Need the API Instead"

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