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Introduction: In today’s fast-paced world, businesses are always on the lookout for effective ways to connect with their audience. Picture this – a world where messages are sent and received instantly, where businesses can reach their customers with just a click. This is the world of bulk SMS and WhatsApp services, two powerhouse tools that
Conversational marketing has become a powerful strategy for businesses to engage with their customers in the digital age. Real-time, personalized interactions foster stronger connections and ultimately drive revenue. There are two major players in the conversational marketing arena: Google RCS Messaging and WhatsApp Business API. Understanding Google RCS Messaging In Rich Communication Services (RCS), SMS
