New WhatsApp API Pricing: Pay Per Message (July 2025)
Meta has introduced a major pricing update for the WhatsApp Business API in 2025. If you’re a business using WhatsApp for marketing, support, or customer engagement, these changes will directly impact your messaging costs and strategies. This blog breaks down the updated pricing structure, explains the new conversation categories, and offers practical ways to optimizeContinue reading "New WhatsApp API Pricing: Pay Per Message (July 2025)"
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WhatsApp Coexistence: Use Business App and API Together on One Number
The WhatsApp Coexistence feature allows businesses to use both the WhatsApp Business App and the WhatsApp Business API on the same phone number simultaneously. This means you can manage automated campaigns, chatbot flows, and broadcasts through the API, while still using the mobile app for real-time manual conversations. The WhatsApp Coexistence feature allows businesses to:Continue reading "WhatsApp Coexistence: Use Business App and API Together on One Number"
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