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WhatsApp is now unquestionably the most popular mobile chat service in the world, with over 2 billion active users each month. There are a lot of factors adding to this enormous engagement. One of the most crucial factors is an open rate of 98%. WhatsApp is the most preferred channel for student engagement and nurturing.
Introduction In today’s digital era, enterprises are constantly scouting for disruptive and innovative paths to improve their marketing strategies, to reach their target audience. With the rise of global messaging apps, such as WhatsApp, it has become exponentially important for businesses/enterprises to adopt these platforms and utilize them to their full potential. The WhatsApp Business
