Table of Contents
Introduction
Any company depends on reaching a big audience to be successful. Providing better engagement rates than emails or SMS, bulk WhatsApp messages have become a game-changer. Using illegal techniques for bulk SMS, however, can have your number deleted.
How then do you safely and formally send bulk WhatsApp messages? This article will bring you through the methodically detailed process to send messages in bulk using WhatsApp’s official API, therefore guaranteeing compliance and optimizing your reach.
What Are Bulk WhatsApp Messages?
Bulk WhatsApp messages let companies send several receivers at once updates, promotions, and client service messages. Bulk messaging is intended for marketing, support, and engagement at scale unlike personal WhatsApp chats.
Official vs. Unofficial Bulk Messaging
Officially uses WhatsApp Business API to guarantee dependability and compliance; unofficially uses illegal third-party tools runs the risk of account suspension.
Approved WhatsApp Bulk Message Sender guarantees compliance with WhatsApp’s policies, data security, and improved message delivery.
Why Use Bulk WhatsApp Messaging for Your Business?
✅ Higher Engagement Rates: WhatsApp communications surpass emails and SMS with a 98% open rate
✅ Economical: – saves money and time when compared to more conventional marketing techniques.
✅ Personalized Communication: AI-powered automation gives chats interactive and personal feel.
✅ Improved Customer Support: – Businesses can rapidly answer questions to raise customer satisfaction by means of enhanced customer support.
Why is Bulk Messaging Not Allowed on WhatsApp Business Accounts?
First of all, the WhatsApp Business app is really good! Particularly if you have 200–500 business contacts to connect with on WhatsApp.
But the WhatsApp Business app just won’t cut it if you have bulk contacts in thousands or lakhs that you wish to engage on WhatsApp!
There are some restrictions associated with using WhatsApp Business for broadcasting, including:
- Bulk Messaging – Limited (Broadcast up to 256 contacts)
- Automation & Chatbots – Basic Quick Replies only
- Multi-User Access – Single device + linked devices (up to 5)
- Broadcast Limit – 256 contacts per list
- Integration with CRM – Not available
- Free Verified Blue Tick – Not available
- Ad & Marketing Tools – Limited
- Usage Purpose – Small businesses & local stores
Read more: Google RCS Messaging vs WhatsApp Business API for Supercharged Conversational Marketing
So, What is the official method to engage customers on WhatsApp using bulk messages?
The solution – Happilee WhatsApp Business API
Essential Requirements for Sending Bulk WhatsApp Messages
✔ Facebook Business Manager Account: You must have a Facebook Business Manager account with admin access to proceed.
✔ New or Existing Phone Number: It’s best to use a fresh phone number that has never been registered on WhatsApp. However, if you prefer to use your existing WhatsApp number, you’ll need to delete your WhatsApp or WhatsApp Business account before applying for the WhatsApp API.
Once you have these two requirements ready, you can start sending bulk WhatsApp broadcasts seamlessly using Happilee. 🚀
How to Send Bulk WhatsApp Messages Officially?
Step 1: Signup on Happilee
Go to https://app.happilee.io/, click the Sign Up button, and enter the required details to get started.

Step 2: Apply for WhatsApp Business API and Get Approved in 10 Minutes
To send bulk WhatsApp broadcasts, you need to apply for the WhatsApp Business API.
Apply now and get your approval in just 10 minutes to start messaging at scale!
Step 3: Verify your Facebook Business Account
Once your WhatsApp API is live, you can send broadcasts to 250 unique users per day.
To increase this limit to 1,000 unique users per day, you need to complete your Business Verification.
Read more: How to verify Facebook Business Manager Account
Step 4 : Get Started with a FREE Trial or Choose a Paid Plan!
To send WhatsApp broadcasts, you can either:
✅ Start a 14-day FREE trial
✅ Upgrade to a paid plan for full access to advanced features.
Choose the best option and start broadcasting today! 🚀
Step 5: Create a WhatsApp Template Message
After completing the previous steps, the next step is to create a WhatsApp template message—the message you will send to your users on WhatsApp.
You can design various message formats, including:
✔ Standard (text only)
✔ Media & Interactive
✔ Media Card Carousel
✔ Limited-Time Offer
✔ Multi-Product Template
✔ Single-Product Template
Step 6: Import Your Contacts and Segment Your Audience
Once your WhatsApp template message is ready, the next step is to upload your contacts.
✅ First, add your contacts to a Google Sheet and download it in .CSV format.
✅ To organize your audience effectively, use tags and attributes for segmentation.
This ensures better targeting and engagement with your WhatsApp broadcasts! 🚀
Conclusion
Sending bulk WhatsApp messages the official way guarantees security, compliance, and better engagement. Using permitted providers and WhatsApp’s API helps companies to automate customer care and marketing, therefore avoiding restrictions.
Are you ready to bring your WhatsApp marketing forward? Starting today with an official WhatsApp Bulk Message Sender, see how quickly your business expands!
FAQs
Officially, what is the best way to send bulk WhatsApp messages?
By use of an approved provider, using WhatsApp Business API guarantees compliance.
How can I have bulk messaging WhatsApp API access?
You must verify your business and seek for API access via a designated WhatsApp partner.
Is there a risk of getting banned for sending bulk messages?
Yes, if you use unauthorized third-party tools. Always follow WhatsApp’s guidelines.
How can I improve engagement with my bulk messages?
Use personalized, interactive, and value-driven content.