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Conversational marketing has become a powerful strategy for businesses to engage with their customers in the digital age. Real-time, personalized interactions foster stronger connections and ultimately drive revenue. There are two major players in the conversational marketing arena: Google RCS Messaging and WhatsApp Business API. Understanding Google RCS Messaging In Rich Communication Services (RCS), SMS
Introduction In today’s digital era, enterprises are constantly scouting for disruptive and innovative paths to improve their marketing strategies, to reach their target audience. With the rise of global messaging apps, such as WhatsApp, it has become exponentially important for businesses/enterprises to adopt these platforms and utilize them to their full potential. The WhatsApp Business
