Meta Business Agent Archives

Tag / Meta Business Agent

WhatsApp service message pricing timeline showing service replies free until September 2026 and charged from October 1, 2026 at the local utility rate

WhatsApp Business API

WhatsApp Service Message Pricing: October 2026 Update

Arun Sasidharan

9 Sep 2026

What Will WhatsApp Charge for Service Replies Starting October 2026? From October 1, 2026, WhatsApp service messages are billable. A service message is any free-form reply your team or a third-party chatbot sends inside the 24-hour customer service window. It had been free since November 2024. From October it costs the same per-message rate asContinue reading "WhatsApp Service Message Pricing: October 2026 Update"

WhatsApp Business API

Why Meta Business Agent Can’t Replace the WhatsApp Business API

Arun Sasidharan

4 Jul 2026

Meta rolled out its own AI agent inside the WhatsApp Business app, and the question that followed almost immediately was some version of: does this make the WhatsApp Business API unnecessary? It’s a fair question. Both live on WhatsApp. Both use AI. Both come from Meta’s own ecosystem in some form. On the surface, itContinue reading "Why Meta Business Agent Can’t Replace the WhatsApp Business API"