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WhatsApp service message pricing timeline showing service replies free until September 2026 and charged from October 1, 2026 at the local utility rate

WhatsApp Business API

WhatsApp Service Message Pricing: October 2026 Update

Arun Sasidharan

9 Sep 2026

What Will WhatsApp Charge for Service Replies Starting October 2026? From October 1, 2026, WhatsApp service messages are billable. A service message is any free-form reply your team or a third-party chatbot sends inside the 24-hour customer service window. It had been free since November 2024. From October it costs the same per-message rate asContinue reading "WhatsApp Service Message Pricing: October 2026 Update"