WhatsApp API Cost Archives

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WhatsApp vs RCS price per message in India 2026 for promotional, transactional and OTP messages

API Pricing

WhatsApp vs RCS Cost per Message in India (2026): What Changed and How to Cut Your Bill

Arun Sasidharan

23 Oct 2026

Short answer: For promotions, RCS is now cheaper per message; for transactional updates, WhatsApp is. A WhatsApp marketing message to an Indian number costs ₹0.8631 at Meta’s list rate, against roughly ₹0.25–₹0.30 for a promotional RCS message after the 1 September 2026 revision. But a WhatsApp utility or authentication message costs ₹0.115, while Jio’s transactionalContinue reading "WhatsApp vs RCS Cost per Message in India (2026): What Changed and How to Cut Your Bill"

WhatsApp service message pricing timeline showing service replies free until September 2026 and charged from October 1, 2026 at the local utility rate

WhatsApp Business API

WhatsApp Service Message Pricing: October 2026 Update

Arun Sasidharan

9 Sep 2026

What Will WhatsApp Charge for Service Replies Starting October 2026? From October 1, 2026, WhatsApp service messages are billable. A service message is any free-form reply your team or a third-party chatbot sends inside the 24-hour customer service window. It had been free since November 2024. From October it costs the same per-message rate asContinue reading "WhatsApp Service Message Pricing: October 2026 Update"