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Conversational marketing has become a powerful strategy for businesses to engage with their customers in the digital age. Real-time, personalized interactions foster stronger connections and ultimately drive revenue. There are two major players in the conversational marketing arena: Google RCS Messaging and WhatsApp Business API. Understanding Google RCS Messaging In Rich Communication Services (RCS), SMS
Introduction In today’s digitally connected world arena, enterprises are looking for innovative ways to connect with their customers. With over 2 billion active users globally, WhatsApp has become one of the most popular messaging platforms for businesses to engage with customers. WhatsApp first gained popularity as a consumer-facing messaging platform. However, businesses have also adopted
Recruitment agencies need to hire top talent quickly to avoid losing candidates to competitors which is time-consuming and overwhelming. You have to sift through piles of resumes, conduct numerous interviews, and follow up with candidates. WhatsApp is a messaging app that can help with this process, as candidates are more likely to reply quickly on
