WhatsApp Coexistence for SMBs: Use WhatsApp Business App and API on the Same Number
WhatsApp Coexistence is an official Meta feature that lets one WhatsApp Business number run on the WhatsApp Business App and the WhatsApp Business (Cloud) API at the same time. You keep chatting from your phone while adding automation, broadcasts, chatbots, and a shared team inbox through a Meta Business Partner like Happilee — no newContinue reading "WhatsApp Coexistence for SMBs: Use WhatsApp Business App and API on the Same Number"
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What Is an OBA on WhatsApp? The Complete 2026 Guide to Official Business Accounts
If you’ve ever messaged a bank, airline, or major retailer on WhatsApp and noticed a small blue checkmark next to their name, you’ve seen an OBA in action. That single badge tells a customer, in an instant, that they’re talking to the real business — not an impersonator running a lookalike number. For any companyContinue reading "What Is an OBA on WhatsApp? The Complete 2026 Guide to Official Business Accounts"
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Unlock Collaboration: The Ultimate Guide to Groups on WhatsApp Business Platform
The WhatsApp Business Platform has become the go-to communication channel for brands worldwide. With billions of users and seamless integration features, WhatsApp continues to empower businesses to connect, communicate, and convert faster. In October 2025, Meta introduced a groundbreaking update — Groups on WhatsApp Business Platform — enabling brands to engage customers, experts, and AIContinue reading "Unlock Collaboration: The Ultimate Guide to Groups on WhatsApp Business Platform"
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Is Your Business Ready for the WhatsApp Business Platform Pricing Update in November 2024?
WhatsApp Business Platform's 2024 pricing update is here, bringing free service conversations and a simpler, per-message model. Discover how these changes benefit businesses by enhancing customer engagement, improving ROI, and simplifying billing processes.
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