Author Details
Arun Sasidharan
Arun Sasidharan is a product marketing specialist at Happilee with more than 10 years of experience in B2B and SaaS marketing. He has spent his career helping businesses unlock the true potential of customer communication — from crafting go-to-market strategies to driving adoption of marketing automation tools.
At Happilee, Arun focuses on educating businesses about WhatsApp automation, chatbot-driven sales, and conversational customer engagement. His writing blends real-world marketing experience with practical, actionable insights that businesses can apply immediately.
Recent posts from Arun Sasidharan
Why WhatsApp Automation Is the Game-Changer for Tours & Travel Businesses in India
Learn how Green Oasis Tours & Travels streamlined multi-location inquiries using WhatsApp Automation and Google Sheet integration with Happilee. Discover how structured lead capture, automated routing, and smart follow-ups help travel agencies improve response time, organize branch-wise leads, and increase conversions without complex CRM systems.
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WhatsApp Business API Pricing 2026 – Complete Guide for Businesses Using Happilee
Get a complete breakdown of WhatsApp Business API Pricing 2026, including India’s updated INR rate card, local billing changes, new volume tiers, and key improvements every business should know.
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Why WhatsApp Commerce Is the Game-Changer for Dates & Nuts Businesses in India
The way people shop has changed dramatically. Today’s buyers want convenience, personalized attention, instant responses — and most importantly — they want it all right inside their favorite apps. For brands selling dates, nuts, dry fruits, and premium healthy snacks, this is a golden opportunity. Customers often have doubts before buying: Is the product freshContinue reading "Why WhatsApp Commerce Is the Game-Changer for Dates & Nuts Businesses in India"
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How to Send Bulk WhatsApp Messages in 2026?
In 2026, WhatsApp continues to be one of the most powerful communication channels for businesses around the world. With over 2 billion users (and growing), its reach, immediacy, and open‐rate advantages make it ideal for customer engagement: from promotions and updates to reminders and service notifications. But as more businesses leverage WhatsApp to scale outreach,Continue reading "How to Send Bulk WhatsApp Messages in 2026?"
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WhatsApp Broadcast vs WhatsApp Group: Which One Boosts Your Business Growth Faster in 2026?
WhatsApp is no longer just a chatting app — it’s a powerful business communication tool. With over 2.7 billion active users worldwide, it’s the easiest way for brands to reach customers, build trust, and grow faster. The ongoing debate of WhatsApp Broadcast vs WhatsApp Group continues as businesses try to determine which drives better marketing andContinue reading "WhatsApp Broadcast vs WhatsApp Group: Which One Boosts Your Business Growth Faster in 2026?"
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Unlock Collaboration: The Ultimate Guide to Groups on WhatsApp Business Platform
The WhatsApp Business Platform has become the go-to communication channel for brands worldwide. With billions of users and seamless integration features, WhatsApp continues to empower businesses to connect, communicate, and convert faster. In October 2025, Meta introduced a groundbreaking update — Groups on WhatsApp Business Platform — enabling brands to engage customers, experts, and AIContinue reading "Unlock Collaboration: The Ultimate Guide to Groups on WhatsApp Business Platform"
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WhatsApp Official Business Account (OBA) 2026: Updated Eligibility Rules & Application Process
WhatsApp has evolved into the heartbeat of modern customer communication — and for 2026, Meta has once again updated its Official Business Account (OBA) eligibility and application process. The blue verified badge on WhatsApp is now more than a visual cue — it’s a mark of authenticity, credibility, and trust. Meta’s new 2026 OBA policiesContinue reading "WhatsApp Official Business Account (OBA) 2026: Updated Eligibility Rules & Application Process"
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10 Best AI WhatsApp Chatbot Builders for 2025 – Smart Automation Tools to Elevate Customer Engagement
In 2025, businesses across all sectors are turning to AI WhatsApp Chatbot Builders to redefine customer communication. WhatsApp, with over 2.5 billion users, has evolved into more than just a messaging app—it’s now a full-fledged business channel. From automated replies and lead qualification to sales assistance and customer support, AI-powered chatbots are reshaping digital engagement.Continue reading "10 Best AI WhatsApp Chatbot Builders for 2025 – Smart Automation Tools to Elevate Customer Engagement"
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AI in WhatsApp Marketing: Building Trust While Automating Chats
With digital conversations becoming the backbone of customer engagement, AI in WhatsApp Marketing has emerged as a game-changer for businesses looking to engage customers, build trust, and scale communication without compromising on personalization. With over 2.7 billion active users, WhatsApp is the most widely used messaging platform globally. When coupled with artificial intelligence, businesses canContinue reading "AI in WhatsApp Marketing: Building Trust While Automating Chats"
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