Author Details
Arun Sasidharan
Arun Sasidharan is a product marketing specialist at Happilee with more than 10 years of experience in B2B and SaaS marketing. He has spent his career helping businesses unlock the true potential of customer communication — from crafting go-to-market strategies to driving adoption of marketing automation tools.
At Happilee, Arun focuses on educating businesses about WhatsApp automation, chatbot-driven sales, and conversational customer engagement. His writing blends real-world marketing experience with practical, actionable insights that businesses can apply immediately.
Recent posts from Arun Sasidharan
How WhatsApp Pay Per Message Update Works?
WhatsApp has become the go-to communication channel for businesses worldwide. With its massive user base and instant messaging features, companies are using WhatsApp to connect with customers more efficiently. Recently, the platform introduced a new WhatsApp Pay Per Message update that changes how businesses are charged for conversations. This shift is part of the NewContinue reading "How WhatsApp Pay Per Message Update Works?"
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Top 5 Gallabox Alternatives for WhatsApp Marketing in 2025
In the fast-evolving world of WhatsApp marketing, businesses need platforms that go beyond basic automation. While Gallabox has been a popular choice for many, it’s not the only player in the game. If you’re searching for better pricing, more features, or enhanced customer support, it’s time to explore other options. In this guide, we’ll coverContinue reading "Top 5 Gallabox Alternatives for WhatsApp Marketing in 2025"
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Send Bulk Broadcast WhatsApp Messages with Happilee: The Ultimate 2025 Guide
In 2025, businesses can’t afford to rely on outdated communication methods. Customers demand speed, personalization, and convenience—especially on platforms like WhatsApp. With over 2.7 billion active users, WhatsApp remains a goldmine for direct customer engagement. But here’s the challenge: traditional WhatsApp restricts bulk messaging unless every number is saved in your contacts. That’s not scalable.Continue reading "Send Bulk Broadcast WhatsApp Messages with Happilee: The Ultimate 2025 Guide"
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Marketing Messages Lite API: The Smartest Way to Boost Your WhatsApp Campaign Reach in 2025
Meta is changing the way WhatsApp Business messaging works. With the introduction of Marketing Messages Lite API (MM Lite API), businesses can now reach up to 30% more customers — without sending more messages or spending more on ads. But what is MM Lite API, why is it important now, and how can you useContinue reading "Marketing Messages Lite API: The Smartest Way to Boost Your WhatsApp Campaign Reach in 2025"
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New WhatsApp API Pricing: Pay Per Message (July 2025)
Meta has introduced a major pricing update for the WhatsApp Business API in 2025. If you’re a business using WhatsApp for marketing, support, or customer engagement, these changes will directly impact your messaging costs and strategies. This blog breaks down the updated pricing structure, explains the new conversation categories, and offers practical ways to optimizeContinue reading "New WhatsApp API Pricing: Pay Per Message (July 2025)"
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WhatsApp Coexistence: Use Business App and API Together on One Number
The WhatsApp Coexistence feature allows businesses to use both the WhatsApp Business App and the WhatsApp Business API on the same phone number simultaneously. This means you can manage automated campaigns, chatbot flows, and broadcasts through the API, while still using the mobile app for real-time manual conversations. The WhatsApp Coexistence feature allows businesses to:Continue reading "WhatsApp Coexistence: Use Business App and API Together on One Number"
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Could a Malayalam WhatsApp Chatbot Be the Game-Changer for Your Business?
As conversations increasingly shift to messaging platforms, businesses are rethinking how they connect with customers. For companies in Kerala and similar markets, a Malayalam WhatsApp chatbot offers a smart, scalable solution. Imagine delivering instant, personalized support in your customers’ native language—even outside business hours. That’s more than service—it’s a meaningful experience. In today’s local-first digitalContinue reading "Could a Malayalam WhatsApp Chatbot Be the Game-Changer for Your Business?"
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Top No-Code Chatbot Builders to Watch in 2025: A Complete Guide
No-code chatbot builders are revolutionizing the way businesses engage with customers. These tools allow anyone to create intelligent, automated chat solutions without coding expertise. From boosting efficiency to enhancing customer support, discover how no-code chatbot builders can transform your business and explore the top platforms leading the way in 2025.
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Shopify x WhatsApp: The Ultimate Sales Automation Guide for 2025
Shopify and WhatsApp integration streamlines customer communication by automating order updates, reminders, and support. This integration boosts engagement, improves conversions, and supports targeted marketing. Happilee enhances this by offering tools for personalized communication and workflow automation.
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