WhatsApp Coexistence: Use Business App and API Together on One Number
The WhatsApp Coexistence feature allows businesses to use both the WhatsApp Business App and the WhatsApp Business API on the same phone number simultaneously. This means you can manage automated campaigns, chatbot flows, and broadcasts through the API, while still using the mobile app for real-time manual conversations. The WhatsApp Coexistence feature allows businesses to:Continue reading "WhatsApp Coexistence: Use Business App and API Together on One Number"
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Marketing Messages Lite API: The Smartest Way to Boost Your WhatsApp Campaign Reach in 2025
Meta is changing the way WhatsApp Business messaging works. With the introduction of Marketing Messages Lite API (MM Lite API), businesses can now reach up to 30% more customers — without sending more messages or spending more on ads. But what is MM Lite API, why is it important now, and how can you useContinue reading "Marketing Messages Lite API: The Smartest Way to Boost Your WhatsApp Campaign Reach in 2025"
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New WhatsApp API Pricing: Pay Per Message (July 2025)
Meta has introduced a major pricing update for the WhatsApp Business API in 2025. If you’re a business using WhatsApp for marketing, support, or customer engagement, these changes will directly impact your messaging costs and strategies. This blog breaks down the updated pricing structure, explains the new conversation categories, and offers practical ways to optimizeContinue reading "New WhatsApp API Pricing: Pay Per Message (July 2025)"
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Top 5 WATI Alternatives in 2025
Looking for better options than WATI for your WhatsApp Business needs? This blog explores the top 5 WATI alternatives in 2025, comparing features, pricing, pros, and cons to help you choose the right platform for marketing, automation, and customer support.
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How to Send Bulk WhatsApp Messages in 2026?
In 2026, WhatsApp continues to be one of the most powerful communication channels for businesses around the world. With over 2 billion users (and growing), its reach, immediacy, and open‐rate advantages make it ideal for customer engagement: from promotions and updates to reminders and service notifications. But as more businesses leverage WhatsApp to scale outreach,Continue reading "How to Send Bulk WhatsApp Messages in 2026?"
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WhatsApp Broadcast vs WhatsApp Group: Which One Boosts Your Business Growth Faster in 2026?
WhatsApp is no longer just a chatting app — it’s a powerful business communication tool. With over 2.7 billion active users worldwide, it’s the easiest way for brands to reach customers, build trust, and grow faster. The ongoing debate of WhatsApp Broadcast vs WhatsApp Group continues as businesses try to determine which drives better marketing andContinue reading "WhatsApp Broadcast vs WhatsApp Group: Which One Boosts Your Business Growth Faster in 2026?"
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Unlock Collaboration: The Ultimate Guide to Groups on WhatsApp Business Platform
The WhatsApp Business Platform has become the go-to communication channel for brands worldwide. With billions of users and seamless integration features, WhatsApp continues to empower businesses to connect, communicate, and convert faster. In October 2025, Meta introduced a groundbreaking update — Groups on WhatsApp Business Platform — enabling brands to engage customers, experts, and AIContinue reading "Unlock Collaboration: The Ultimate Guide to Groups on WhatsApp Business Platform"
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WhatsApp Official Business Account (OBA) 2026: Updated Eligibility Rules & Application Process
WhatsApp has evolved into the heartbeat of modern customer communication — and for 2026, Meta has once again updated its Official Business Account (OBA) eligibility and application process. The blue verified badge on WhatsApp is now more than a visual cue — it’s a mark of authenticity, credibility, and trust. Meta’s new 2026 OBA policiesContinue reading "WhatsApp Official Business Account (OBA) 2026: Updated Eligibility Rules & Application Process"
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10 Best AI WhatsApp Chatbot Builders for 2025 – Smart Automation Tools to Elevate Customer Engagement
In 2025, businesses across all sectors are turning to AI WhatsApp Chatbot Builders to redefine customer communication. WhatsApp, with over 2.5 billion users, has evolved into more than just a messaging app—it’s now a full-fledged business channel. From automated replies and lead qualification to sales assistance and customer support, AI-powered chatbots are reshaping digital engagement.Continue reading "10 Best AI WhatsApp Chatbot Builders for 2025 – Smart Automation Tools to Elevate Customer Engagement"
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AI in WhatsApp Marketing: Building Trust While Automating Chats
With digital conversations becoming the backbone of customer engagement, AI in WhatsApp Marketing has emerged as a game-changer for businesses looking to engage customers, build trust, and scale communication without compromising on personalization. With over 2.7 billion active users, WhatsApp is the most widely used messaging platform globally. When coupled with artificial intelligence, businesses canContinue reading "AI in WhatsApp Marketing: Building Trust While Automating Chats"
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Latest trends, tips, and strategies to grow your business on WhatsApp.
Stay updated with the latest tips, trends, and proven strategies to boost engagement, streamline communication, and grow your business using the power of WhatsApp.