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Personalization is essential for successful marketing, and WhatsApp provides a powerful platform for connecting with audiences on a personal level. To maximize ROI and reduce customer churn, businesses need to leverage WhatsApp effectively through segmentation. By breaking down your audience into smaller, targeted groups, you can craft messages that align with specific customer needs and
Conversational marketing has become a powerful strategy for businesses to engage with their customers in the digital age. Real-time, personalized interactions foster stronger connections and ultimately drive revenue. There are two major players in the conversational marketing arena: Google RCS Messaging and WhatsApp Business API. Understanding Google RCS Messaging In Rich Communication Services (RCS), SMS
