WhatsApp Official Business Account (OBA) 2026: Updated Eligibility Rules & Application Process
WhatsApp has evolved into the heartbeat of modern customer communication — and for 2026, Meta has once again updated its Official Business Account (OBA) eligibility and application process. The blue verified badge on WhatsApp is now more than a visual cue — it’s a mark of authenticity, credibility, and trust. Meta’s new 2026 OBA policiesContinue reading "WhatsApp Official Business Account (OBA) 2026: Updated Eligibility Rules & Application Process"
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10 Best AI WhatsApp Chatbot Builders for 2025 – Smart Automation Tools to Elevate Customer Engagement
In 2025, businesses across all sectors are turning to AI WhatsApp Chatbot Builders to redefine customer communication. WhatsApp, with over 2.5 billion users, has evolved into more than just a messaging app—it’s now a full-fledged business channel. From automated replies and lead qualification to sales assistance and customer support, AI-powered chatbots are reshaping digital engagement.Continue reading "10 Best AI WhatsApp Chatbot Builders for 2025 – Smart Automation Tools to Elevate Customer Engagement"
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AI in WhatsApp Marketing: Building Trust While Automating Chats
With digital conversations becoming the backbone of customer engagement, AI in WhatsApp Marketing has emerged as a game-changer for businesses looking to engage customers, build trust, and scale communication without compromising on personalization. With over 2.7 billion active users, WhatsApp is the most widely used messaging platform globally. When coupled with artificial intelligence, businesses canContinue reading "AI in WhatsApp Marketing: Building Trust While Automating Chats"
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MM Lite API vs Cloud API: Choosing the Best WhatsApp Marketing Solution in 2025
WhatsApp has evolved into one of the most powerful platforms for business communication, enabling brands to connect with customers in real-time. As more companies adopt WhatsApp Business APIs, the demand for cost-effective and scalable solutions is rising. Enter the MM Lite API (Marketing Messages Lite API) – a groundbreaking alternative designed to provide businesses withContinue reading "MM Lite API vs Cloud API: Choosing the Best WhatsApp Marketing Solution in 2025"
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How WhatsApp Pay Per Message Update Works?
WhatsApp has become the go-to communication channel for businesses worldwide. With its massive user base and instant messaging features, companies are using WhatsApp to connect with customers more efficiently. Recently, the platform introduced a new WhatsApp Pay Per Message update that changes how businesses are charged for conversations. This shift is part of the NewContinue reading "How WhatsApp Pay Per Message Update Works?"
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Send Bulk Broadcast WhatsApp Messages with Happilee: The Ultimate 2025 Guide
In 2025, businesses can’t afford to rely on outdated communication methods. Customers demand speed, personalization, and convenience—especially on platforms like WhatsApp. With over 2.7 billion active users, WhatsApp remains a goldmine for direct customer engagement. But here’s the challenge: traditional WhatsApp restricts bulk messaging unless every number is saved in your contacts. That’s not scalable.Continue reading "Send Bulk Broadcast WhatsApp Messages with Happilee: The Ultimate 2025 Guide"
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Marketing Messages Lite API: The Smartest Way to Boost Your WhatsApp Campaign Reach in 2025
Meta is changing the way WhatsApp Business messaging works. With the introduction of Marketing Messages Lite API (MM Lite API), businesses can now reach up to 30% more customers — without sending more messages or spending more on ads. But what is MM Lite API, why is it important now, and how can you useContinue reading "Marketing Messages Lite API: The Smartest Way to Boost Your WhatsApp Campaign Reach in 2025"
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New WhatsApp API Pricing: Pay Per Message (July 2025)
Meta has introduced a major pricing update for the WhatsApp Business API in 2025. If you’re a business using WhatsApp for marketing, support, or customer engagement, these changes will directly impact your messaging costs and strategies. This blog breaks down the updated pricing structure, explains the new conversation categories, and offers practical ways to optimizeContinue reading "New WhatsApp API Pricing: Pay Per Message (July 2025)"
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WhatsApp Coexistence: Use Business App and API Together on One Number
The WhatsApp Coexistence feature allows businesses to use both the WhatsApp Business App and the WhatsApp Business API on the same phone number simultaneously. This means you can manage automated campaigns, chatbot flows, and broadcasts through the API, while still using the mobile app for real-time manual conversations. The WhatsApp Coexistence feature allows businesses to:Continue reading "WhatsApp Coexistence: Use Business App and API Together on One Number"
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