Author Details
Arun Sasidharan
Arun Sasidharan is a product marketing specialist at Happilee with more than 10 years of experience in B2B and SaaS marketing. He has spent his career helping businesses unlock the true potential of customer communication — from crafting go-to-market strategies to driving adoption of marketing automation tools.
At Happilee, Arun focuses on educating businesses about WhatsApp automation, chatbot-driven sales, and conversational customer engagement. His writing blends real-world marketing experience with practical, actionable insights that businesses can apply immediately.
Recent posts from Arun Sasidharan
Instagram Comment Automation: How to Auto-DM Everyone Who Comments (2026 Guide)
Instagram comment automation sends a private DM to everyone who comments on your post or Reel, usually within seconds. A follower comments a keyword like LINK, your tool posts a short public reply under the comment and drops your link, product or booking page into their inbox. No one on your team has to openContinue reading "Instagram Comment Automation: How to Auto-DM Everyone Who Comments (2026 Guide)"
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WhatsApp vs RCS Cost per Message in India (2026): What Changed and How to Cut Your Bill
Short answer: For promotions, RCS is now cheaper per message; for transactional updates, WhatsApp is. A WhatsApp marketing message to an Indian number costs ₹0.8631 at Meta’s list rate, against roughly ₹0.25–₹0.30 for a promotional RCS message after the 1 September 2026 revision. But a WhatsApp utility or authentication message costs ₹0.115, while Jio’s transactionalContinue reading "WhatsApp vs RCS Cost per Message in India (2026): What Changed and How to Cut Your Bill"
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11 Best WhatsApp Bulk Message Sender Software in 2026
Choosing the right WhatsApp bulk message sender software in 2026 means choosing between two very different categories: official tools built on Meta’s WhatsApp Business API, and unofficial senders that automate the regular WhatsApp app. Only one of those categories is safe for a business number you depend on. This guide compares 11 WhatsApp bulk messageContinue reading "11 Best WhatsApp Bulk Message Sender Software in 2026"
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Meta Business Agent for WhatsApp Business App: Complete Guide, Limits, and When You Need the API Instead
Meta Business Agent is a free AI assistant built into the WhatsApp Business app that replies to customers, shares product recommendations, and books simple appointments without any coding. It launched globally on June 3, 2026. The self serve version only works inside the WhatsApp Business app, not on the WhatsApp Business API, and it cannotContinue reading "Meta Business Agent for WhatsApp Business App: Complete Guide, Limits, and When You Need the API Instead"
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WhatsApp Business API Billing, Decoded: Wallets, UPI Top Ups, and What Changed on October 1, 2026
Starting October 1, 2026, Meta changed how it bills the WhatsApp Business API. Service messages are now free only up to 1,000 replies per business phone number each month, utility template messages sent inside the 24 hour customer service window lost their free status, and every WhatsApp Business Account now needs an active WhatsApp BusinessContinue reading "WhatsApp Business API Billing, Decoded: Wallets, UPI Top Ups, and What Changed on October 1, 2026"
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Best Interakt Alternatives in India (2026)
The best Interakt alternatives in India in 2026 are Happilee, Wati, AiSensy, Gallabox, DoubleTick, Zoko, Gupshup and Respond.io — all official WhatsApp Business Solution Providers. Teams usually leave Interakt over its ~25% per-message markup, its India-only focus, the paid AI add-on, and chatbot-flow limits on lower plans. For most Indian SMBs, D2C brands and agencies thatContinue reading "Best Interakt Alternatives in India (2026)"
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WhatsApp Service Message Pricing: October 2026 Update
What Will WhatsApp Charge for Service Replies Starting October 2026? From October 1, 2026, WhatsApp service messages are billable. A service message is any free-form reply your team or a third-party chatbot sends inside the 24-hour customer service window. It had been free since November 2024. From October it costs the same per-message rate asContinue reading "WhatsApp Service Message Pricing: October 2026 Update"
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Best WhatsApp Business API Providers in Saudi Arabia (2026)
A field-tested comparison of the 10 providers Saudi businesses actually shortlist — ranked by value, Arabic support, integrations, compliance and total cost. The best WhatsApp API providers in Saudi Arabia in 2026 are Happilee, Taqnyat, Deewan, Infobip, 360dialog, AiSensy, Unifonic, Qalaama, Wati and Twilio — all official Meta Business Solution Providers (BSPs). For most Saudi SMBs,Continue reading "Best WhatsApp Business API Providers in Saudi Arabia (2026)"
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WhatsApp Appointment Reminders: The Complete Guide to Cutting No-Shows in 2026
Every empty chair in your salon, clinic, or consulting office has a cost — and most of those empty chairs were booked. The customer simply didn’t show. If you’ve been fighting no-shows with email nudges and SMS blasts that go unread, the problem may not be your reminder strategy. It may be your reminder channel.Continue reading "WhatsApp Appointment Reminders: The Complete Guide to Cutting No-Shows in 2026"
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