Author Details
Arun Sasidharan
Arun Sasidharan is a product marketing specialist at Happilee with more than 10 years of experience in B2B and SaaS marketing. He has spent his career helping businesses unlock the true potential of customer communication — from crafting go-to-market strategies to driving adoption of marketing automation tools.
At Happilee, Arun focuses on educating businesses about WhatsApp automation, chatbot-driven sales, and conversational customer engagement. His writing blends real-world marketing experience with practical, actionable insights that businesses can apply immediately.
Recent posts from Arun Sasidharan
Meta Business Agent for WhatsApp Business App: Complete Guide, Limits, and When You Need the API Instead
Meta Business Agent is a free AI assistant built into the WhatsApp Business app that replies to customers, shares product recommendations, and books simple appointments without any coding. It launched globally on June 3, 2026. The self serve version only works inside the WhatsApp Business app, not on the WhatsApp Business API, and it cannotContinue reading "Meta Business Agent for WhatsApp Business App: Complete Guide, Limits, and When You Need the API Instead"
Read More
WhatsApp Business API Billing, Decoded: Wallets, UPI Top Ups, and What Changed on October 1, 2026
Starting October 1, 2026, Meta changed how it bills the WhatsApp Business API. Service messages are now free only up to 1,000 replies per business phone number each month, utility template messages sent inside the 24 hour customer service window lost their free status, and every WhatsApp Business Account now needs an active WhatsApp BusinessContinue reading "WhatsApp Business API Billing, Decoded: Wallets, UPI Top Ups, and What Changed on October 1, 2026"
Read More
Best Interakt Alternatives in India (2026)
The best Interakt alternatives in India in 2026 are Happilee, Wati, AiSensy, Gallabox, DoubleTick, Zoko, Gupshup and Respond.io — all official WhatsApp Business Solution Providers. Teams usually leave Interakt over its ~25% per-message markup, its India-only focus, the paid AI add-on, and chatbot-flow limits on lower plans. For most Indian SMBs, D2C brands and agencies thatContinue reading "Best Interakt Alternatives in India (2026)"
Read More
WhatsApp Service Message Pricing: October 2026 Update
What Will WhatsApp Charge for Service Replies Starting October 2026? From October 1, 2026, WhatsApp service messages are billable. A service message is any free-form reply your team or a third-party chatbot sends inside the 24-hour customer service window. It had been free since November 2024. From October it costs the same per-message rate asContinue reading "WhatsApp Service Message Pricing: October 2026 Update"
Read More
Best WhatsApp Business API Providers in Saudi Arabia (2026)
A field-tested comparison of the 10 providers Saudi businesses actually shortlist — ranked by value, Arabic support, integrations, compliance and total cost. The best WhatsApp API providers in Saudi Arabia in 2026 are Happilee, Taqnyat, Deewan, Infobip, 360dialog, AiSensy, Unifonic, Qalaama, Wati and Twilio — all official Meta Business Solution Providers (BSPs). For most Saudi SMBs,Continue reading "Best WhatsApp Business API Providers in Saudi Arabia (2026)"
Read More
WhatsApp Appointment Reminders: The Complete Guide to Cutting No-Shows in 2026
Every empty chair in your salon, clinic, or consulting office has a cost — and most of those empty chairs were booked. The customer simply didn’t show. If you’ve been fighting no-shows with email nudges and SMS blasts that go unread, the problem may not be your reminder strategy. It may be your reminder channel.Continue reading "WhatsApp Appointment Reminders: The Complete Guide to Cutting No-Shows in 2026"
Read More
WhatsApp Coexistence for SMBs: Use WhatsApp Business App and API on the Same Number
WhatsApp Coexistence is an official Meta feature that lets one WhatsApp Business number run on the WhatsApp Business App and the WhatsApp Business (Cloud) API at the same time. You keep chatting from your phone while adding automation, broadcasts, chatbots, and a shared team inbox through a Meta Business Partner like Happilee — no newContinue reading "WhatsApp Coexistence for SMBs: Use WhatsApp Business App and API on the Same Number"
Read More
Best WhatsApp Marketing Software in India 2026: Features, Pricing & Which to Pick
Key Findings India is the world’s largest WhatsApp market. DataReportal’s Digital 2025 report estimates 535.8 million Indian WhatsApp users — the largest single-country user base anywhere (as cited by AiSensy referencing DataReportal); Meta has published no newer official figure as of mid-2026. This scale is why WhatsApp is now the primary marketing channel for IndianContinue reading "Best WhatsApp Marketing Software in India 2026: Features, Pricing & Which to Pick"
Read More
What Is an OBA on WhatsApp? The Complete 2026 Guide to Official Business Accounts
If you’ve ever messaged a bank, airline, or major retailer on WhatsApp and noticed a small blue checkmark next to their name, you’ve seen an OBA in action. That single badge tells a customer, in an instant, that they’re talking to the real business — not an impersonator running a lookalike number. For any companyContinue reading "What Is an OBA on WhatsApp? The Complete 2026 Guide to Official Business Accounts"
Read More