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For a long time, WhatsApp has been a popular choice for companies looking to interact directly with their customers. However, until recently, firms were not permitted to send marketing or promotional messages to customers. Previously, only ‘transactional’ messages, such as payment confirmations, shipment tracking, delivery updates, and other messages classified as ‘updates,’ were allowed. This
Personalization is essential for successful marketing, and WhatsApp provides a powerful platform for connecting with audiences on a personal level. To maximize ROI and reduce customer churn, businesses need to leverage WhatsApp effectively through segmentation. By breaking down your audience into smaller, targeted groups, you can craft messages that align with specific customer needs and
Are you interested in using a WhatsApp chatbot for your business, but not sure where to begin? You’re not alone. Many businesses know chatbots can be helpful but aren’t sure how to start. But don’t worry – this guide is here to help. In the past, making a chatbot might have seemed hard, and only
Introduction In today’s digital era, enterprises are constantly scouting for disruptive and innovative paths to improve their marketing strategies, to reach their target audience. With the rise of global messaging apps, such as WhatsApp, it has become exponentially important for businesses/enterprises to adopt these platforms and utilize them to their full potential. The WhatsApp Business
